Automated Shopping

http://www.coloradodaily.com/ci_17312418?source=most_viewed#axzz1KMkL05IF


In class, Prof. Johnson showed us this new invention.This is nuts!  It minimizes need for dressing rooms, and possibly jobs!  But how does the computer know how the dress will actually fit the person? Does it show a "good" fit in order to sell the product?  Or would it show baggy areas, to short, to long?  I think this is a dumb idea and doesnt actually give the customer the ability to feel the fit.  How do you feel?

Valvoline Commercial

This commercial I think, is a great marketing ploy.  They state that driving shouldn't be frowned upon using their recycled motor oil.  It really hits a consumer by making them feel less guilty for driving.  Valvoline's marketing executives put a lot of thought into their new commercial, showing that race car drivers, the average driver can contribute to going green by buying their oil that has been innovated to be environmentally safer.  There are so many commercials these days that have been targeting the environmental crisis.  Have you seen any that have effected you in a way that you remember their brand?


I tried finding the commercial for you to view, but couldnt find it.  Watch out for it on tv, if you do see it tell me how you feel about the commercial?

iN RESPONSE TO ANDREWS BLOG: PRICING

In response to reasonable price verses high prices.  I would say for the companies benefit selling an item at the highest price will bring in the most money.  Example the XBOX 360 when it was a brand new gaming system people were on waiting lists to receive the item.  Why would the company want to lower a price when there are completely sold out?  I would recommend a price decrease when the said company produces a upgraded item such as Apple does. The company wants to receive as much revenue as possible.  The consumer of course wants to get a better deal on items and thus thinks it would be better to start at a reasonable price.  What if the company markets the item for far more then intended and then marks it down shortly after to their revenue price?  This would make customers believe they are getting the deal. Don't you think?

Just a thought.

As I'm sitting here studying for a psychology exam, I notice one of the questions asks about John Watson.  John Watson is the founder of behavioral psychology.  Also noted he was the first to produce infomercials and use emotion to advertise.  This hits me as I am reading on.  Advertisement has a long history and coincidentally has a lot to do with psychology, my intended major. How can you incorporate your major into marketing?  Is there a specific assignment or paper that you have done that makes you think?

In response to Andrew Muller

I know exactly what you are talking about.. AD's everywhere! My IPOD touch does the same thing, but even if you buy a app it still has ADs.  I think that for the company it is something they can profit on especially if they are offering free games.  Funds are limiting at this point and companies need to get all the money they can in order to upgrade games, pay employees etc.  Though it is irritating its becoming a commodity for businesses to participate in the advertising world.

Every Day marketing!

The other day my car broke down.  I had to call AAA to come and fix the problem.  AAA, I thought was just a car service, but now that I look at their website they are more then a service.  They sell product and service including

Nationwide Emergency Road Service 
Auto Travel Planning 
AAA Travel 
Attraction/Hotel/Resort Discounts 
AAA Insurance 
Financial Services 
Show Your Card & Save® Discounts 
Fee-Free Travelers Checks 
Passport Photos 
AAA/Visa® Credit Card 
Legal Service Reimbursement 
Personal Accident Insurance 
Theft Reward 
Arrest and Bail Bonds


They go as far as bail bonds and passport photos?  I think this is very random and a marketing tool to widen their ability as a company.  They offer car rentals and discounts just for being a member of AAA.  They pull in a customer buy points that can work towards free offers. 

Are you involved in a point system company that offers rewards??

RE: Johnson's Green Marketing

"Going Green"  a new fade with businesses.  This is a very good idea and a way to get the consumers involved

http://sbinfocanada.about.com/od/marketing/a/greenmarketing.htm

Website provided by Professor Johnson.

The three necessities to ensure the company is participating in green marketing are to be genuine with the choice of green, educating customers and allowing customers to participate in the process.  The example given is the use of plastic bags.  The company must first get rid of all usage of plastic and make sure customers do not see any because this would result in lack of proper practice.  Informing the customers in the next step and so on.  I think the three rules are exactly on point.  There is no reason to post going green if the company is not committed.  To be committed, advocating to customers how and why they are doing what they do is a good way to draw them in.  Also to support your choice, adding facts to explain the customer will also help them understand and want to join in too!  I once learned that throwing lighters away can be very destructive.  Because they float and can get trapped in the oceans, birds and fish will mistake them for food and die.  It is happening on little deserted islands.  They are becoming filled with trash where birds lay eggs.  Any way, the dangers of trash and destroying our world is evident.  Businesses trying to promote green should educate their customers in a way that will make them want to help.

What are your thoughts and concerns?  How do you think a business should operate around going green??