"Going Green" a new fade with businesses. This is a very good idea and a way to get the consumers involved
http://sbinfocanada.about.com/od/marketing/a/greenmarketing.htm
Website provided by Professor Johnson.
The three necessities to ensure the company is participating in green marketing are to be genuine with the choice of green, educating customers and allowing customers to participate in the process. The example given is the use of plastic bags. The company must first get rid of all usage of plastic and make sure customers do not see any because this would result in lack of proper practice. Informing the customers in the next step and so on. I think the three rules are exactly on point. There is no reason to post going green if the company is not committed. To be committed, advocating to customers how and why they are doing what they do is a good way to draw them in. Also to support your choice, adding facts to explain the customer will also help them understand and want to join in too! I once learned that throwing lighters away can be very destructive. Because they float and can get trapped in the oceans, birds and fish will mistake them for food and die. It is happening on little deserted islands. They are becoming filled with trash where birds lay eggs. Any way, the dangers of trash and destroying our world is evident. Businesses trying to promote green should educate their customers in a way that will make them want to help.
What are your thoughts and concerns? How do you think a business should operate around going green??
Saturday, March 26, 2011
Impulsive buying
Take a look at this article. Skim through it.
http://www.uie.com/publications/whitepapers/ImpulseBuying.pdf by Jared Spool
Impulsive buying happens to nearly all of us. Ever catch your self on a website scrolling through and thinking hum... I want that? Ever think, "well its on sale, and there is no shipping cost." How much do we buy that we do not need? I know that when I am browsing a online catalogue, I tend to go through all the categories, whether it be bathing suits, shoes or what ever, I like to look at all my options. But, so many options can lead to buying extra items that are not necessarily needed. With "sales" and "buy one get one" and other offers it is easy to get sucked in. Ever find your self doing this? Or you see a ten dollar coupon and you enter in the code, but you end up paying shipping so in reality it didnt save you anything. Read the article and tell me what you think.
http://www.uie.com/publications/whitepapers/ImpulseBuying.pdf by Jared Spool
Impulsive buying happens to nearly all of us. Ever catch your self on a website scrolling through and thinking hum... I want that? Ever think, "well its on sale, and there is no shipping cost." How much do we buy that we do not need? I know that when I am browsing a online catalogue, I tend to go through all the categories, whether it be bathing suits, shoes or what ever, I like to look at all my options. But, so many options can lead to buying extra items that are not necessarily needed. With "sales" and "buy one get one" and other offers it is easy to get sucked in. Ever find your self doing this? Or you see a ten dollar coupon and you enter in the code, but you end up paying shipping so in reality it didnt save you anything. Read the article and tell me what you think.
Saturday, March 12, 2011
Dinner Outing
Like the case study,the question whether it is ethical to sell information is pointed out here in LongHorns ad. This is a survey that, I believe, is addressing age groups and gender that come into their restaurant. A free appetizer is given to those who fill it out. This is used to reel the consumer into being apart of their survey. I thought it was very socially responsible for them to add that they will not sell customers information. What do you think? Would this persuade you to fill it out?
The second photo is at the end of the table. It says "step down" because there is a step from the table to the floor. As a safety precaution they have to put this up so that if some one where to fall they wont get sued. Can you find any other places that do something like this?
Just a thought.
Cognitive Dissonance: an uncomfortable mental state resulting from conflicting cognitions; usually resolved by changing some of the cognitions (world english dictionary).
Cognitive dissonance is when you splurge and buy four Victoria Secret bras at $45.50 a piece. You knows this price is far to much for a bra, you could go to Marshals and get four bras for $40 all together. You feel guilty for buying name brand at a high price but you console your self by saying they are "better" and last longer. Just recently I got my hair done at a salon when I know that I could have boughten box color for $7.
Have you experienced the feeling of cognitive dissonance? Tell me a story.
Cognitive dissonance is when you splurge and buy four Victoria Secret bras at $45.50 a piece. You knows this price is far to much for a bra, you could go to Marshals and get four bras for $40 all together. You feel guilty for buying name brand at a high price but you console your self by saying they are "better" and last longer. Just recently I got my hair done at a salon when I know that I could have boughten box color for $7.
Have you experienced the feeling of cognitive dissonance? Tell me a story.
Saturday, March 5, 2011
NO MORE FREE PRETZELS!!!
http://www.cnn.com/2011/TRAVEL/03/04/continental.no.more.pretzels/index.html
Read this short article.
As the years have gone by, being a frequent flyer, less and less is being offered on airlines. JetBlue my usual flight company has taken a stand and would rather cut the money loss that to eliminate passenger comfort. When did airliners become less luxury? Continental Airlines, US airways and American have all down sized and are no longer going to serve free "snacks" or beverages. I can remember when a meal was custom on a plane ride! This is all a new part of their strategic plan to cut costs. In a way it is minimal and will save $2.8 million annually. That is a lot of money saved that will allow for employees to stay.
But, for customer satisfaction is this a good plan?! We have Jetblue, that not only services basically every where in the US, they serve snacks, beverages and movies. Is this really a good move for Continental Airlines to do? Whose to say people wont switch to Jetblue or Southwest? Is this marketing plan a detriment to these airways? Also with the rising price of gas, airline tickets are about to skyrocket, will people really want to pay more and receive less?
What do you think? Is this a good plan?
Read this short article.
As the years have gone by, being a frequent flyer, less and less is being offered on airlines. JetBlue my usual flight company has taken a stand and would rather cut the money loss that to eliminate passenger comfort. When did airliners become less luxury? Continental Airlines, US airways and American have all down sized and are no longer going to serve free "snacks" or beverages. I can remember when a meal was custom on a plane ride! This is all a new part of their strategic plan to cut costs. In a way it is minimal and will save $2.8 million annually. That is a lot of money saved that will allow for employees to stay.
But, for customer satisfaction is this a good plan?! We have Jetblue, that not only services basically every where in the US, they serve snacks, beverages and movies. Is this really a good move for Continental Airlines to do? Whose to say people wont switch to Jetblue or Southwest? Is this marketing plan a detriment to these airways? Also with the rising price of gas, airline tickets are about to skyrocket, will people really want to pay more and receive less?
What do you think? Is this a good plan?
Respond to Andrew Mullers post-
How do I feel about sampling, telemarketing and other surveys? Some times it is interesting to be apart of a survey, to know that what you have to say is relevant to someone or some company. Telemarketing is the worse because they somehow get your number and call repeatedly until you pick up. Recently I had a bank/promotion telemarketer call me. They called more then ten times before I finally answered. Upon answering, they explained they were calling on behalf of a promotion for banking, by simply signing up for 5 magazines for ten years (paying nearly $5,000 over the course of 5 years) you will be entered into a world trip, receiving over $200 in gas cards. The promoting continues. At the end of the telemarketers promotion he explains that I must provide my credit card number and send in my I.D via fax. I bring up the question if this is ethical? Should a company that is promoting its self ask a potential consumer for this information on a informal basis?
Another example, I had applied for a Capital One credit card. The company called me and offered me a card if I were to fax them my social security card, I.D, and Birth Certificate. Now, I am not sure if this was a scam (I did not do as they asked) or a way to know their customers? But I felt like this was invasion to privacy, very unethical and scary even to give a company I am not affiliated with all of my personal information. The question is, was this a scam? If not, I will never apply to Capital One again for this reason. There marketing was unacceptable to me.
Another example, I had applied for a Capital One credit card. The company called me and offered me a card if I were to fax them my social security card, I.D, and Birth Certificate. Now, I am not sure if this was a scam (I did not do as they asked) or a way to know their customers? But I felt like this was invasion to privacy, very unethical and scary even to give a company I am not affiliated with all of my personal information. The question is, was this a scam? If not, I will never apply to Capital One again for this reason. There marketing was unacceptable to me.
Wednesday, February 23, 2011
Big Bucks, Big Pharma
This movie, http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=224 <-- preview, was shown to me in Brain and Behavior. It really ties into the whole marketing scheme. This is an excellent example of marketing at its worse. A little summary of the movie is that big pharmaceutical corporations are taking over the marketing world and not for a good reason. These companies make over $550 billion dollars just in marketing the prescriptions. The content is intended to market to the viewer in a such a way that they will go to their doctors and asked to be prescribed these medications. Keep in mind these medications are "brand name" and cost nearly quadruple the amount for generic brands that are exactly the same. The company also markets "new" products to entice the viewer and uses scenes that make you think the pill will provide happiness. in most cases this is not true. Doctors and patients are being hypnotized by pharmaceutical corporations into thinking their product will solve all problems. In reality these drugs can cause serious risks. Lets take one example form the movie. we all know what Prozac is. The company that produced it advertised for another medication when Prozac's patent ran out, this medication is called Sarafem used to treat PMDD (which may not even be a real disease. Both Prozac and Sarafem are exactly the same in chemical compound. Yet they were advertised to treat different things. Do you think this is a good thing for consumers to be marketed this way? How do YOU feel about being bombarded by these advertisements? Next time when you sit down to watch tv, notice how many commercials there are for prescription drugs.
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