Saturday, January 29, 2011
Four Ps of Marketing
In attempts to sell myself to a future employer, the four P's can help. First we have product, which is me. In an interview or resume, I would want to describe my qualities as a whole. In describing my qualities, I would touch upon my features as an employee and person out side the business. One thing I might want to offer is a warranty that in the first three months of my employment if I do not meet the above average standards there will be no questions asked of a discharge. The second P is place or distribution. Depending on the type of job, location is a deciding factor. Being available (coverage) for any time or on call will let the employer know that I am dedicated to work. If there is some type of carpool, I would join in on that as well. The third P is promotion. If it was a PR related job, I would have no problem getting out and advertising for the company. Personal selling would also be included, which would include loyalty of my whole family and friends. I would be able to deal with publicity because of my out going skills and experience in public service. The last P is price. As Prof. Johnson said in class, giving the employer a ultimatum oh say $10, which is $1.00 less than hourly wage assigned for three months and if my work is excellent a raise of $2.00 will be given. I think this is a good way to sell myself and an offer that might give me leverage. I would also be open to any type of payment periods offered, whether hourly, salary or bi-weekly. In conclusion the four P's are a good way to market ones self and of course a product, idea or service.
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