Friday, February 11, 2011
New Technology?
The strengths are the technologies ability to see what men vs women get, young vs old, and in general categories of people that buy particular products. As in the article, the billboard can see what soda product is bought and by whom. This helps the company to target those groups of people that are seen buying certain products, it provides them with the information needed to up sales. Using this as a marketing tool, i think it infringing on privacy, but then again we have surveillance cameras every where. So how different is it really? Healthy? Well it could be good for the companies to provide the products that consumers want, and really consumers always have a problem with new things but if its an up and rising tool for the marketing world eventually consumers wont even care. I mean the government can already track us at a touch of a button. If this new technology allows a better out come fro companies and consumers then I dont find a problem in it. do you?
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That's a really interesting discussion. Very controversial too. I think you're right about it invading a little, but what the heck. Technology is becoming more and more advanced with the things companies are able to do. Like you were mentioning with buying habits, there are systems that help companies send catalogs of certain products to people who want those products. I wouldn't necessarily say it's an invasion of privacy like many would. I would say it is a cost effective technique for a company and a service to the customer. I have no problem with it.
ReplyDeleteWhat experiences do people have with this?
I like that you brought up this privacy issue. I've responded to you on my blog
ReplyDeletehttp://iblogsmarketing.blogspot.com/2011/02/in-response-to-christina-sarettes-blog.html