Saturday, January 29, 2011

Four Ps of Marketing

In attempts to sell myself to a future employer, the four P's can help.  First we have product, which is me.  In an interview or resume, I would want to describe my qualities as a whole.  In describing my qualities, I would touch upon my features as an employee and person out side the business.  One thing I might want to offer is a warranty that in the first three months of my employment if I do not meet the above average standards there will be no questions asked of a discharge.  The second P is place or distribution. Depending on the type of job, location is a deciding factor. Being available (coverage) for any time or on call will let the employer know that I am dedicated to work. If there is some type of carpool, I would join in on that as well.  The third P is promotion.  If it was a PR related job, I would have no problem getting out and advertising for the company.  Personal selling would also be included, which would include loyalty of my whole family and friends.  I would be able to deal with publicity because of my out going skills and experience in public service.  The last P is price.  As Prof. Johnson said in class, giving the employer a ultimatum oh say $10, which is $1.00 less than hourly wage assigned for three months and if my work is excellent a raise of $2.00 will be given.  I think this is a good way to sell myself and an offer that might give me leverage. I would also be open to any type of payment periods offered, whether hourly, salary or bi-weekly. In conclusion the four P's are a good way to market ones self and of course a product, idea or service.

Tuesday, January 25, 2011

marketing, advertising, and propaganda

Marketing- i define marketing as selling, advertising and distributing a good or service that an economy wants or needs. Marketing is the over view of advertising and incorporated much more then simply putting out a good.An example would be Pepsi product and how they come up with new inventions of say Mountain Dew.

Advertising- Usually targets a group of people that are looking for a specific need or want.  Most advertising is done with the media such as tv, movies, newspapers, catalogues, magazines and other varies media sources.  Advertising is a part of marketings goal to bring consumers in for the purchase of the product. Advertisement is used to intrigue people to buy their product. An example would be a kids toy shown on the Disney Channel, they are advertising the the right group of consumers along with where to get the toy so that the child can tell their parents.

Propaganda: I am not entirely sure what this is.  I would assume its a way to bring in consumers with false information.  It could also use an "exciting" "gift" to bring in consumers, such as a $200 gift certificate if you sign up for 5 magazines and pay $29.95 a month. It could also advertise a person as being a huge success that will being success to those who follow, such as in elections.