RE: Johnson's Green Marketing

"Going Green"  a new fade with businesses.  This is a very good idea and a way to get the consumers involved

http://sbinfocanada.about.com/od/marketing/a/greenmarketing.htm

Website provided by Professor Johnson.

The three necessities to ensure the company is participating in green marketing are to be genuine with the choice of green, educating customers and allowing customers to participate in the process.  The example given is the use of plastic bags.  The company must first get rid of all usage of plastic and make sure customers do not see any because this would result in lack of proper practice.  Informing the customers in the next step and so on.  I think the three rules are exactly on point.  There is no reason to post going green if the company is not committed.  To be committed, advocating to customers how and why they are doing what they do is a good way to draw them in.  Also to support your choice, adding facts to explain the customer will also help them understand and want to join in too!  I once learned that throwing lighters away can be very destructive.  Because they float and can get trapped in the oceans, birds and fish will mistake them for food and die.  It is happening on little deserted islands.  They are becoming filled with trash where birds lay eggs.  Any way, the dangers of trash and destroying our world is evident.  Businesses trying to promote green should educate their customers in a way that will make them want to help.

What are your thoughts and concerns?  How do you think a business should operate around going green??

Impulsive buying

Take  a look at this article.  Skim through it.
http://www.uie.com/publications/whitepapers/ImpulseBuying.pdf by Jared Spool

Impulsive buying happens to nearly all of us.  Ever catch your self on a website scrolling through and thinking hum... I want that?  Ever think, "well its on sale, and there is no shipping cost." How much do we buy that we do not need?  I know that when I am browsing a online catalogue, I tend to go through all the categories, whether it be bathing suits, shoes or what ever, I like to look at all my options.  But, so many options can lead to buying extra items that are not necessarily needed.  With "sales" and "buy one get one" and other offers it is easy to get sucked in.  Ever find your self doing this?  Or you see a ten dollar coupon and you enter in the code, but you end up paying shipping so in reality it didnt save you anything.  Read the article and tell me what you think.