Christina bring up a great point, Hulu allows the viewer to select ads that are more relevant to them. I have also see ads that allow the person to click on multiple "scenes" which I think is amazing. One ad has four different views to "entertain" the viewer during the commercial. This interaction with the ad is more convenient and is all around better so that you are continuously watching the same ad.
The new facebook allows you to like an ad or dislike on the right hand side. They attempt to target the consumer in a way that intices them instead of "pregnancy" ads or make up ads, you can dislike them and they will put up different ones like t-shirt company ads. The whole point of marketing is to get the attention of the consumers and by being able to see ads that interest me makes me want to click an ad and see what is out there.
has anyone else experienced a "new wave" ad that targets them, to the point where you might think about it later??
