Valentines Day

The valentines scandals is all around us. Every product has designed ways to promote on valentines day.  Lets take all jewelry stores, they thrive off valentines day, mothers day, christmas and any other present giving day.  But for jewelry stores, valentines day is a hot seller. Commercials are filled with mush-gush propaganda insinuating that if you buy your significant other an expensive piece of jewelry they will love you more.  The ad's show all the glory in expensive gifts and they say thats how to win someones heart.  Well yes the gifts are nice but is that really what valentines day is about? I guess valentines day began with Hallmark as a money making day.  Do you think the jewelry stores jack up their prices during these "money making" days?  Do people always fall for it?

New Technology?

The strengths are the technologies ability to see what men vs women get, young vs old, and in general categories of people that buy particular products.  As in the article, the billboard can see what soda product is bought and by whom.  This helps the company to target those groups of people that are seen buying certain products, it provides them with the information needed to up sales.  Using this as a marketing tool, i think it infringing on privacy, but then again we have surveillance cameras every where. So how different is it really? Healthy? Well it could be good for the companies to provide the products that consumers want, and really consumers always have a problem with new things but if its an up and rising tool for the marketing world eventually consumers wont even care.  I mean the government can already track us at a touch of a button. If this new technology allows a better out come fro companies and consumers then I dont find a problem in it. do you?