Cognitive Dissonance: an uncomfortable mental state resulting from conflicting cognitions; usually resolved by changing some of the cognitions (world english dictionary).
Cognitive dissonance is when you splurge and buy four Victoria Secret bras at $45.50 a piece. You knows this price is far to much for a bra, you could go to Marshals and get four bras for $40 all together. You feel guilty for buying name brand at a high price but you console your self by saying they are "better" and last longer. Just recently I got my hair done at a salon when I know that I could have boughten box color for $7.
Have you experienced the feeling of cognitive dissonance? Tell me a story.
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